UGC Rights & Licensing Manager

Brands now license thousands of pieces of creator content (UGC ads), each with its own usage window (e.g. '90 days paid social'), whitelisting terms and renewal fees. This is tracked in spreadsheets. Brands routinely keep running ads past expired licenses — creators find out, disputes explode; agencies burn hours reconciling contracts.

The product: a system of record for content licenses. Upload/auto-parse agreements, attach assets, track usage windows, alert before expiry, generate renewal offers, and give creators a portal to see where their content runs. Start as the agency tool (they feel the pain across dozens of brands), expand to brand-direct.

UGC licensing terms live in DMs, PDFs and spreadsheets. Brands overrun usage windows (legal exposure), creators lose renewal revenue, agencies waste hours reconciling — nobody has a source of truth.

UGC/performance-creative agencies (thousands, growing fast), DTC brand marketing teams, and creator managers. Agencies are the wedge buyer: acute pain, multi-client leverage.

UGC ad spend keeps compounding and 2025's creator-rights disputes (AI-cloned creator content, expired-license lawsuits) made rights hygiene a named problem. No category leader has emerged.

Creator marketplaces (Billo etc.) handle initial licensing but not lifecycle; influencer platforms (GRIN, CreatorIQ) are campaign-centric and enterprise-priced; DAM systems ignore license terms. The lifecycle/renewal layer is open.