SaaS Spend Guard for Agencies

Agencies hemorrhage money on SaaS: seats for departed staff, duplicate point tools across teams, client-billed subscriptions nobody reconciles after the client churns. Enterprise spend-management (Vertice, Vendr, Ramp's suite) targets companies with procurement teams — agencies have an ops manager with a spreadsheet.

The product: connect Google Workspace + accounting software, auto-inventory every SaaS subscription, map seats to actual usage, flag zombies and duplicates, and — the agency-specific twist — reconcile client-billable subscriptions against active client rosters so tool costs die when clients do. That last feature is the wedge nobody horizontal will build.

Agencies run 40–120 SaaS tools with per-seat pricing and client-specific subscriptions, and reliably waste 15–30% of spend — but enterprise spend tools are overkill and priced accordingly.

Operations leads at 10–100-person marketing/dev/design agencies — a large, community-dense segment (agency owners talk to each other constantly).

SaaS price hikes through 2024–25 pushed cost discipline down-market, and agencies' margin pressure (AI eating billable hours) makes every recovered dollar visible. The client-billing reconciliation angle emerged as agencies shifted to tool-inclusive retainers.

Enterprise spend platforms (wrong segment), generic subscription trackers (consumer-grade), spreadsheets. The agency-vertical slice with client reconciliation is open; horizontal players could descend but historically don't serve sub-200-seat well.